Persuasion: ethical influence and the Maxwell Law of Buy-In

Maxwell's published tenth Irrefutable Law: "Leaders touch a heart before they ask for a hand." The published recipe: people don't care how much you know until they know how much you care. Connection precedes ask. The brother who walks into a stated meeting and asks for a vote without having connected with the brothers individually is asking a hand without having touched a heart. The fix is mundane: coffee, phone calls, time, listening — done before the ask, not after.