Building Momentum: short-term wins, the J-curve, and the Big Mo

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• Activity is not necessarily accomplishment; 20% of work, 80% of result

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• Most change dies at month four; plan a push and a win to ride through it

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• Performance dips before it rises; the dip is expected, not failure

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• Visible, unambiguous, clearly related to the change effort

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• Pick the 20% that produces 80%; drop or defer the rest

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