Why Change is Hard: paradigms, resistance, and the human substrate

Maxwell's published nineteenth Irrefutable Law: "When to lead is as important as what to do and where to go." The published claim: a right action at the wrong time produces resistance; a right action at the right time produces results. Timing is the leader's job; he reads the room, the budget cycle, the calendar, the recent history, the upcoming events, and proposes the change when conditions favor adoption. The same proposal in March may fail and in September may pass, with no change in its merits.