Why Change is Hard: paradigms, resistance, and the human substrate

Question 1 / 10Press 1–4

What did Kahneman and Tversky's prospect theory find about losses and gains?

1Losses and gains are weighted equally
2Humans weight losses approximately twice as heavily as equivalent gains; what looks like irrational resistance is mathematically accurate accounting given how human valuation works
3Gains feel twice as good as losses hurt
4Both are weighted by a factor of ten

Habit loop