Kotter's 8-Step Process: the published workhorse for leading change

Maxwell's published thirteenth Irrefutable Law: "People do what people see." The published claim: brothers learn the actual norms of the Lodge from what they see senior brothers do, not from what they hear said. A change leader who announces the new direction and then continues to behave consistently with the old direction has just told the room which model is real. Behavior is the medium; the announcement is incidental.