Kotter's 8-Step Process: the published workhorse for leading change

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• Roughly 70% of change efforts fail; each Kotter step prevents a specific failure mode

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• Sustain acceleration (don't declare victory too early)

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• People do what people see; behavior is the medium

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• Anyone can steer; it takes a leader to chart the course

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• Enlist a volunteer army (commitment, not announcement)

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