The Human Side of Change: Switch, Bridges, and the heart of Habit 1

The Heaths' published third Elephant move: cultivate identity and growth mindset. People act consistently with how they see themselves; if a brother sees himself as "the kind of brother who shows up for the work," he'll show up. Cultivating that self-image is more durable than cultivating compliance. The published method: name the identity, give the brother chances to live into it, and acknowledge it when he does. Tied to Dweck's growth mindset research (chapter 64).